Making the decision to switch to more ethical consumer products is one thing. Implementing said decision is another.

Truth be told, it’s not all been quiiiite as easy as I thought this would be.

Part of it is liked to my neighbours insists on filling our food waste caddy with their empty coffee cups ?.

Part of it is because ethical choices are usually less convenient, and information can be difficult to find.

Especially when it comes to cruelty free beauty, since there is no legal definition.

Which means that no matter how many links you click on & how many pages you read on the back of an innocent ‘brand name + cruelty free’ Google search you make, there are times when you will still not get any conclusive answer.

That can be quite discouraging at first, but if you dig deep enough, there are absolute gems to be found!

Fair Squared’s Apricot Shampoo*

Now, I know the idea was to replace products for a cruelty-free alternative as and when I run out. But I simply couldn’t wait to try this one. And how right I was not to!

Free from parabens and Laureth Sulfate, and smelling absolutely delicious, Fair Squared’s Apricot Shampoo is simply the dream! Its light texture is easy to rince and leaves your hair smooth, soft and shiny.

Not to mention the fact that Fair Squared is probably one of the most ethical beauty companies around (their products are not only cruelty free, but also vegan, certified Fair Trade and Natrue) and has one of the most impressive range.

I don’t know about you, but I aprican’t wait to try more!

Urtekram’s Nordic Berry range

Another berry good discovery from award-winning, Danish organic beauty pioneer brand Urtekram!

Founded in 1972, Urtekram is renowned for creating plant-based products which are wholesome and natural.

Packed with vitamins and antioxidants derived from traditional Nordic Berries including Seabuckthorn, blueberries, cranberries and rosehip, the Nordic Berry range includes all the products you need for a full ethic body ‘n’ hair routine.

The body lotion* is my favourite sofar because of its light (it gets absorbed in seconds) yet very moisturising texture and its delicate, subtle scent.

I’m also looking forward to trying out the repairing conditioner* -aloe usually works wonder on me- and I’m looking closely into their toothpaste & deodorant ranges…

Hurraw lip balm

These have been a favourite of mine for several years now and if you haven’t tried them yet, I don’t know what you’re waiting for!

They are the best lip balms I’ve ever tried. I’ve tried A LOT and nothing comes even close.

All Hurraw products are cruelty free, vegan, non-GMOs and mainly made of organic ingredients. There’s a huuuuuge range of scents to choose from (my favourite is Earl Grey). And they’re really easy to find too (on Amazon, or at Whole Foods, Planet Organic and other natural food and beauty stores).

To which I say: hip-hip-hurraw!

Ren Instant Brightening Beauty Shot eye cream

With the heat and the increased pollution levels resulting from it, the skin around my eyes has been unusually dry and itchy lately, so I decided to give this little thing a try.

I can’t really give you any information on the brand’s anti-aging promises. But what I can vouch for the moisturizing and calming effect of it. The texture is a sort of very light gel that dries to feel a bit like aloe vera gel and really helps soothe itchy eye lids.

An absolute sore eye Summer dream!

Do you have any cruelty free beauty faves? What do I need to get my hands on? Hook a (newly converted) girl up!

*Press sample.