Oxford Circus is my own idea of hell.

There are just SO MANY PEOPLE everywhere ALL the time.

But one of the perks of being a Londoner is knowing how to avoid the crowds. No matter where you are, there’s always a little nook for you to retreat to.

And as I was shopping the other day, I might just have found my new favourite one.

Nestled right behind H&M, Ethos is every vegetarian‘s dream come true.

A restaurant where they’ll FINALLY be served something else than goat’s cheese tart or mushroom risotto!

Step inside an you’ll find yourself in some sort of Swedish-forest-met-IKEA-catalog.

Pretty much like stepping into my Pinterest “home” board! #IHaveThisThingWithSwedishInteriors

Once you’re done pondering whether or not you could possibly transpose all the furniture into your flat, it’s time to think about the important stuff (not, not the lamps!)

Bellinis!

And maybe a muffin or two to go with it?

Almond, maple & raisins was definitely an excellent choice to go alongside a cup of Earl Grey!

The Raspberry & almond pancakes are out-of-this-world good.

Soft and fluffy without being too airy or sweet, needless to say they were devoured within seconds.

Another day, we returned for dinner and tried out the buffet.

I forgot my camera then (baaaaad blogger!), but let me tell you that if you happen to walk around London with a vegetarian friend or three, it’s an excellent option.

Wander around the buffet, pick a bit of everything (don’t miss out on the babaganoush, the olives and the sweet soy halloumi!!), weight your plate and enjoy!

Ethos, 48 Eastcastle Street, Fitzrovia, London W1W 8DX